About Us

The Company

RADAR is an accessible, fresh, and connected creative services agency for the digital, ecommerce, and social media industries. We are an extension of brands and companies, and we offer a full scope of services tailored to the needs of our clientele. We are pioneers in the digital and social media frontiers. We work with your assets and budgets to create stunning print and video content.


Our mission is to expand your presence globally and manage your clients' expectations through our wealth of resources and expertise. We have been connecting amazing brands and companies with some of the industries best talent for almost a decade. We work with visionaries, designers, tastemakers, innovators, world-changers, do-gooders … all the best in media and entertainment content teams. We nurture these relationships and provide guidance every step of the way. Our clients have come to expect this seamless trusted process, and that means great service.  The next decade we hope to be leading the industry standard while remaining true to our roots, and having a lot of fun.  It is our honor to collaborate with the world's biggest creative agencies as well as start-ups, we can handle any production -- large or small.

 

THE TEAM

 

Jenna Qualizza, Founder & President

Jenna Qualizza, a magazine-trained, fashion industry entrepreneur became determined to influence the photography industry, by supporting artists that redefine it. It seemed a natural step as many of her friends would come to her again and again to create career strategies; thus, opening Traction Management in 2008. She is a dedicated business owner and talent manager and inherently believes in helping others, investing her loyalty and resources into every ounce of her company and clients. She is lifestyle and quality driven, bringing an innate passion to every relationship she builds and detail she touches. Her taste level remains inspiring, from her curiosity of Italian heritage, cooking, and horseback riding, to her collection of sky-high booties and passport stamps. Jenna lives in DUMBO, Brooklyn with her husband Ernesto, their two sons, Crosby and Hudson, and her blue Persian cat, Rupert.

 

Taraneh Naderi, Head of Production

A true Texan, Taraneh began her professional career on set at a Men's swimwear company, which she still, to this day considers the best days of her life.  On that shoot with Jenna, she realized she wanted to pursue production full-time, and in 2013  joined Traction Management. Three years later, Radar was launched, Taraneh expanded her roles managing both brands. She has an established rolodex of world class vendors and talent because of her likeability and willingness to take on any project.  Our beloved Gemini is thorough, expressive, quick-witted, and always ready to have fun. Taraneh loves visiting her family as much as she can, also in Austin.  She loves traveling, competitive shopping, and always open to seeing a new band. She lives in the East Village and likes to pet-sit small and yippy dogs, preferably in the Pomeranian breed.